This class focused on the client interview, both from a marketing perspective to the more technical perspective for the developers.
- In this article the author spoke about questions that should be asked before we jump into creating a website. Many of these were covered in class but it was good to have them reiterated. Some were mentioned in class, but were mentioned after everything else. Finding out who is in charge, and who is paying you for example, those are incredible important because Paul gave us a real world example that happened to him over summer. I also liked the question where we should ask the client to describe their company and to use more than 5 adjectives that would effectively describe them. That would really be helpful for search engine optimization. Asking them what their favorite and least favorite sites are was also mentioned so we get a sense of their own personal tastes and design style, and what features that they should include is a good idea as well. Whether it is an event calendar or a product comparison chart, those will have to be taken into account when designing the site.
- This was an interesting article, I was under the impression that a marketing plan was a roadmap, but I always thought it had to be more in depth than seven sentences. This article calls it a guerilla marketing plan, and want you to keep it short so that people will not get bored with all the details and detailed enough so that you can focus on it and everyone understands it. The author explains that you should be able to do a marketing plan like this in only 5 minutes, which to me doesn’t seem like enough time. The seven sentences are really basic and they won’t cover everything that your marketing plan will have to deal with, but it will be a great start and is something that everyone can follow. You will need to know your target audience, your competitive advantage and your niche, the tools you will be using to market, and your budget. All of this will be in a seven sentence “summary” that could potentially be used for years and may be used with any product you sell. You just need that information, and 5 minutes to get started.
- We also spoke about mission statements in class and the importance of making it short, memorable and inspiring. In this article the author goes over simple questions to ask yourself to develop your mission statement. Many were talked about in class with Laura, this article though focuses on more the personal aspect instead of the 4 basic questions. The article had a good point, when actually writing the mission statement you should
- We spoke about dressing for success when it comes to a client interview and we heard some entertaining stories from the past. This is a topic I am pretty familiar with, although there is a lot more flexibility when it comes to appearance for people in this field in comparison to the Criminal Justice background I have. In this field we need to be professional but the article says something that I really think is important, we need to subtly show our subtle creative side and personality as well. The difficult part is also looking like a creative professional and not some crazy multi-colored suit wearing goofball.