Ahh the end of the takeaways… Tis a bittersweet moment….
Well this week we talked about browsers, html/css, web servers, and viral marketing strategies.
- We talked about WordPress this week and other CMS services, and Paul mentioned theming abilities and the abundance of themes available to users. In this article I learned some tips on designing themes for WordPress which is something I haven’t had any experience with yet. In the article the author gives some tips for not only creating a decent theme, but how to make it profitable as well. The first tip he gives is to find a niche which sounds familiar because its something that I have seen when it comes to selling apps successful but its still important. If you know your target audience then you can better design your app and in the end be more successful in terms of sales. Another great tip was that you should make it responsive, being responsive might as well be a standard at this point and people will look look past themes that aren’t responsive. As usual you should also make it intuitive and well documented so that the user can control it and use it with minimal assistance.
- In this article the author explains what viral marketing is and what you can do to actually make it work. The author says to think outside of the box when it comes to viral marketing strategies. He explains that using celebrities isn’t going to sell the product anymore, standing out and having a video getting spread around like crazy for being funny for example will do much better. The author does caution to not put the viral in front of the actual message you are trying to send, that is when the message can be misinterpreted and come around and bite you in the a**.
- This week we spoke about browsers and how far they have come, minus IE because in my opinion its crap but I digress. One of our classmates in the marketing program said with all the CMS out there are web developers and designers even needed anymore. It really got me thinking, because now everything is so automated compared to what developers in the past had. The article brings up a good point, we can’t just be good with HTML and CSS to be successful in this field anymore, just looking at job postings is enough to tell you that. We need to be extremely versatile, and well versed in a variety of programming languages, frameworks, and disciplines. The article says that through the advancement of browser technology and constant improvements that we wanted, it has in a way become a self fulfilling prophecy.
- This was an interesting article in that they talk about the origins of Facebook, Google, and Youtube and how they have become social media and marketing giants. They spoke of the “age of innocence” where these web technologies were just about connecting, finding, and sharing your videos with the world. Well that didn’t last long, money was to be made and now here we are, and as the article points out, we are all essentially marketers now, without even realizing it. The article goes into detail about an individual who took advantage of the internet in its early days because he realized the potential of the internet for marketing. Facebook for instance can be used to market anything to any demographic, and that in itself is amazing.
- We also talked about where technology is headed, and I was singled out because I am always on the cutting edge. Well not really but I am really geeky and I have a smart watch. Wearable tech is the future, and as this article points out it is still very much in its infancy but as technology progresses and time passes people will become more accustomed to wearable devices. From a developers standpoint it brings yet another form factor that we will potentially have to develop for and I am pretty excited for where it goes.