Takeaways Week 2


First I should say it was an interesting class, the class kind of took over and had a Lord of the Flies thing going on. It became a bit hostile at times, some people like Reddit and others hate it I guess. I’m surprised I lived to tell the tale.

Anyways, onto my takeaways from last class.

  1. We learned about the different generations, and how to market and make products and web pages appeal to the age group of the customer we are targeting. Something I noticed was that the later generations are much more adept and capable of adapting to the technology than those of the earlier generations. We are also much more impatient and need instant gratification in everything we do. The following article speaks about how everyone is becoming so used to the speed and access of information that we are losing our patience. They said that we might not even be able to do studies on patience because we just cannot wait for anything from videos to load, waiting in line, on the phone, or even to receive products that are purchased online. The article spoke about how in a study that if a video takes longer than two seconds to load people are already abandoning it and that just amazed me. Two seconds and it no longer matters. Interesting, very interesting. We are supposedly becoming more nimble minded but thats not to say we are becoming better people.
  2. We spoke about how we should cater our product and marketing to the target audience, including the design of the website. A website for children is going to be much different than one for a teenager, adult, and the really old folk. In this article they say to design it for the target customer or visitor, but to also make it accessible to everyone as well. Children for example are going to need the site to be very visual and much more interactive than a site for teenagers or adults. Usability will definitely be important because as the age of adults, the sites will need to have an easy to read font that is a good size and a straightforward navigation style.
  3. Market segmentation was also a large portion of class, with time devoted to reading about the different psychographics of beer consumers and Harley Davidson motorcycles. In the article I found they explain how important psychographics are to marketing a product and use high end luxury cars as an example. The lifestyles, values, wants and needs, and psychology the consumer is used to categorize them and to better understand how the people will react to the product that is being sold. If you can get a general idea how different groups of people will react to the product you can use that to find your target audience and in turn make greater sales numbers and allow for greater customer satisfaction.
  4. We also spoke about how businesses need to specialize and make their products unique. Its better to do one thing very well then many things and only do them at a mediocre level. A classmate spoke about how she worked at a factory that just made springs, and how any other company that has products requiring springs would utilize the specialization of her company to get the parts to the specs that they need. In the article they speak about how important specialization is, how creating a standout product is the basis of a successful business and how being the go to for that product or service will increase productivity, lower cost, and allow you to understand and your target market.
  5. My last takeaway was that no matter what kind of product or service you are trying to sell, you need to be personable. If you can make it personal, you will have more success in selling the product. Even it the product alone is great making that emotional connection with the customer will greatly improve your chances of selling and creating a repeat customer. If you are liked by the customer and the customer can relate to you than you have already won half the battle. The article explains seven tips on how to develop rapport with the consumer and increase your chances of making sales. The first step is to make them feel like a person and important, not just a checkbook with legs. Although its common sense, its incredibly important. Then you should ask questions and get a feel for the customer and what could be the best solution you can offer them for their problem or need with your products. The article really just wants you to focus on the customer, not your phone or laptop, and to really try and bond and develop a relationship with the customer.

Takeaways Week 1

  1. I learned about the 4 P’s of Marketing and how Product is all about the feel, everything from look, design, packaging, and even the smell.
    • What is Skeuomorphism?
    • This article explains how software has a “feel” which was something really popularized by the iPhone and Apple. They explain how skeuomorphism is still everywhere to some degree but it is starting to be a thing of the past with the designs of new user interfaces from iOS to Windows.
  2. I learned about emotion and how it can be used to sell a product. This is something I have seen before but I never really actually thought about.
    • Do Emotions Sell?
    • This article has several examples of advertisements that use emotion. Then it questions on if it is really good marketing and if they actually help sell the product. The article then goes on to explain how to¬†incorporate emotional logic into your promotions.
  3. I learned that brand=identity, and we used some good examples including the startup sound of a Mac.
    • Apple’s Branding Strategy
    • This article explains how Apple has created its empire through its unique brand identity. They explain that the user interface has always been a huge priority for them, especially through the gestures of the iPhone which have made their way to the iPad and more recently the Mac. Everything they do just screams Apple, from the user interfaces, the product design, and even the packaging.
  4. We learned about how important packaging is to the success of a product.
    • Inside Apple’s secret packaging room
    • This was interesting to read, and yes I know I seem to have a thing for Apple at this point. I like good products what can I say. This article spoke about just how important the packaging is to Apple. The look, feel, and ease of opening it were huge design factors as well as making it protect the product of course. I thought the part where they spoke about how one of the package designers just opened boxes for months was insane. All that work into designing a box, but when I think about it everything about it, from the look, and feel, and especially that feeling you get when you open it and pull out the product for the first time is carefully crafted by Apple.
  5. We talked a lot about product placement in stores and how their placement can influence sales.
    • Aisle Placements Affect Grocery Sales
    • This article speaks about how placement in stores drives sales which we spoke about in class, but it goes into a little more detail about how completely different products or cross category items can be sold. They use chips and soda in the article, two different items which usually have their own aisles and can actually have an increase in sales if they are actually in the same aisle.